Brace yourselves! The New Year’s Resolutions are coming.
The New Year is a couple of months away. And, we know it is only a matter of time until a lot of people are shouting from the mountain tops about how 2018 is the year they will get the body they’ve always wanted.
But, shortly after the 2-month stampede to the gym, things quickly go back to the way they were. There are a couple of reasons why this unfortunate cycle keeps repeating itself.
Fitness gets the “fad” treatment in the US.
There are 34,000 fitness centers in the US; these fitness centers brought in roughly $25 billion in 2017, yet the obesity rate in the US is still at epidemic levels. Every year, a new form of fitness is endorsed by celebrities and influencers. And, the masses looking for a silver bullet are quick to subscribe. But, what people forget is that, before that new fitness fad, people were getting in shape. There were people brandishing washboard abs at the beach while engaging the less contemporary fitness routines. Despite the novelty of the new fad, most subscribers still never achieve that physique they’ve always wanted. So why is it that people wait for some fitness guru or celebrity to tell them what to do?
We live in a society that makes it hard to stay fit.
It is the 21st century, and we have hover-boards, electric scooters, Amazon same-day delivery, and Netflix seasons to binge on. Pair these innovations with an average of 40 hours a week seated in front of a computer and copious amounts of calorie-rich but nutrient-poor food choices, and one can easily see that the average American was doomed from the start. Our society is continuously pushing the boundaries of convenience through technology; we’re slowly approaching that zenith where moving a major muscle becomes optional.
The problem is lack of discipline and patience.
You just joined a new gym, and you’re brimming with enthusiasm and excitement about the prospect of finally changing yourself for the better. Fast-forward three months in, and you gradually start to skip days. Days turn into weeks and weeks into months, and then eventually you realize you’re wasting money and decide to end your membership. One can be pretty sure this is the general story of most people who’ve tried to make an effort. The problem is that we expect to see results the next day, and we get discouraged easily. Unfortunately, just like progression, regression takes time to manifest itself. For example, it might be months before you notice that your favorite pants are quite uncomfortable.
What our app does differently from other fitness apps.
Here is the thing: there is no silver bullet to being fit. It takes consistent effort over a significant period of time. We built Lazy Jar with this knowledge in mind and can endorse it because everything written in this post is based on personal experience. Lazy Jar tackles the problem of discipline and consistency. This is because there is no emphasis on the workout itself. Instead, the app merely holds you accountable for the fitness goals you’ve committed to accomplishing. Each week that you lapse on your fitness regimen, you are financially penalized. As such, the app holds you to your word for six months. We chose six months because that’s the appropriate amount of time to make a new habit stick. A habit of making fitness a lifestyle and not a fad.